Facebook Campaing

Facebook marketing should be easy

With Shopify’s Facebook store app, Facebook marketing becomes as simple as a click of a button. Plus, with over 1.23 billion users, you're sure to be able to find the customers you need to build your business quickly.

Just download the app, pick which products you'd like to market on Facebook, and your store will be set up. You'll be Facebook marketing in no time. Not all Facebook marketing tools were created equally. This is the one Facebook marketing tool you can really rely on.

If you have a Facebook page, this training is for you!

With a fantastic team of online organizers from several movements, we’ll introduce you to a radically different way to use Facebook to deepen your organizing, your members’ sense of community, and the depth of your leadership. We’ll show you how to make amazingly great-looking posts quickly and easily with tools you have; the ways you should and shouldn’t be using Facebook boosts and promotions using Power Editor to increase your reach to new audiences, engagement of current audience, and pressure on targets; how to make the most of the dollars you have and bring it all together in multi-channel campaigns; and how to evaluate your success going beyond vanity metrics to what’s really important for your organizing. We’ll use movement examples throughout. Presenters will include online organizers from Upworthy, the climate movement, the fight for net neutrality and others.

Session I: Let’s get real about storytelling and Facebook (and how to make memes for viral storytelling!)

We’ll cut through the buzz and talk about the why and how of telling real stories for real movements. Why is “Humans of New York” one of the most popular facebook pages? Why do stories attract us to the plights of other people? How can we generate real stories for our groups, events, and fundraisers and package them in ways that go viral and generate more interest and support? How do we sustain stories – and move beyond cameos? How do you craft cutting edge memes without any design skills? We’ll talk about real world examples like the process of making 50+ “story memes” for the People’s Climate March and how raw, real stories make Upworthy content so successful. We’ll also give a hands-on walkthrough of how to design your own memes using free online tools.The truth is, when you stop seeing yourself as a marketer and more as a storyteller, you can ditch a whole lot of stress, and learn to hone the art of listening, gathering, and being genuine. Learn how to let stories guide your work through this pivotal, revolutionary, and very practical workshop.

Session II: Using Facebook ads creatively for organizing

Facebook for Organizers $95.00 - PURCHASE THIS COURSEOr log in to access your purchased coursesTo share within your org unlimited times, please purchase Three copiesIf you have a Facebook page, this training is for you!With a fantastic team of online organizers from several movements, we’ll introduce you to a radically different way to use Facebook to deepen your organizing, your members’ sense of community, and the depth of your leadership. We’ll show you how to make amazingly great-looking posts quickly and easily with tools you have; the ways you should and shouldn’t be using Facebook boosts and promotions using Power Editor to increase your reach to new audiences, engagement of current audience, and pressure on targets; how to make the most of the dollars you have and bring it all together in multi-channel campaigns; and how to evaluate your success going beyond vanity metrics to what’s really important for your organizing. We’ll use movement examples throughout. Presenters will include online organizers from Upworthy, the climate movement, the fight for net neutrality and others.Session I: Let’s get real about storytelling and Facebook (and how to make memes for viral storytelling!)We’ll cut through the buzz and talk about the why and how of telling real stories for real movements. Why is “Humans of New York” one of the most popular facebook pages? Why do stories attract us to the plights of other people? How can we generate real stories for our groups, events, and fundraisers and package them in ways that go viral and generate more interest and support? How do we sustain stories – and move beyond cameos? How do you craft cutting edge memes without any design skills? We’ll talk about real world examples like the process of making 50+ “story memes” for the People’s Climate March and how raw, real stories make Upworthy content so successful. We’ll also give a hands-on walkthrough of how to design your own memes using free online tools.The truth is, when you stop seeing yourself as a marketer and more as a storyteller, you can ditch a whole lot of stress, and learn to hone the art of listening, gathering, and being genuine. Learn how to let stories guide your work through this pivotal, revolutionary, and very practical workshop.Session II: Using Facebook ads creatively for organizing"Boosting" posts is the tip of the iceberg, and isn’t enough to get the job done. Strategy, tools, tips and tricks to use FB promoted posts to build your list, activate your supporters, pressure targets, and test out alternate framing on your issues using FB’s Power Editor. When it makes sense to pay to build a fanbase, and how to do it right.

Session III: How to bring it all together across channels and evaluate campaign results

We'll review specific metrics (going beyond vanity metrics) and provide a template with options. We’ll also cover Facebook posting strategy, tools and tips for deeper engagement and virality, including an amazing new $5/month service that sends viral Facebook content on your issues to your inbox every day.

Facebook Campaing

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